ever & ever brand identity
ever & ever is a baby and young child brand. The brand takes inspiration from timeless pieces, heirlooms, and passing items down through generations. The pieces are classic and timeless. The brand takes visual inspiration from classic children's storybooks, handwritten mementos, and photo albums.
ever & ever's identity uses a custom word mark, one monogram, one hand drawn cursive logo mark and a hand drawn hot air ballon. The cursive logo mark is used in moments of surprise & delight and play into the notion of personalization.
Branding & Design: with Studio Mococo
Lettering: Collaboration with Federico Parra Barrios
Design & Art Direction: Collaboration with Lilly Archer
Strategy: Ali Hartwell
Production: Nora WIlliams
Brand Management: Alex Sagol
Photography: Priscilla Gragg