Harmon Brand & Art Direction
Harmon was a beauty and retail store with shops located around the North East. This is one of the design directions provided for the brand. Lifestyle photography was shot by Tory Rust. Zach & Buj shot all of the still life photography.
Typeface & Styling
Founders Grotesk is the only typeface used in the brand.
The brand embraces a centered-left-aligned type layout and uses the logo as a guide for padding.
Collaborators
creative: Lilly Archer
Account Manager: Alex Sagol
Strategy: Ali Hartwell
Project: Studio Mococo